analysis of Setareh Shamdani's Linkedin

Sasha Khan
Design Management 
YSDN 4102
Professor: Eleni Alpous & Janice Wong

Setareh Shamdani

Setareh Shamdani's Linkedin Lurking Group Share:

• She is multi-disciplinary designer, and currently pursuing graduate studies at the Royal College of Art and Imperial College in 2015-16. In the past, she had worked at studios in Toronto & Vancouver, mostly with clients in the not-for-profit sector. 

• She interested in human-centred design and how design thinking can help improve the living standards of our communities. 

• She was working as a senior designer at a graphic design studio in Vancouver. 

• mostly worked in the not-for-profit sector, on projects that were related to social change and helping the local community. 

• She writing and editing for Neshan Magazine, a quarterly Iranian graphic design publication.

Education:

• York/ Sheridan BA of graphic design - 2013

• Keio University- 2014 Media Design 

• Imperial College London, UK 2014- Innovation Design

• Royal College of Art Design - London, great london 2015- Global Innovation Design

• She views an incredible level of excitement from everyone who has been involved in bringing about this programme. It’s encouraging to be surrounded by that energy, and there’ll be many challenges. 

• She also travels for five weeks of induction in London were intense and inspiring. In New York, it’s been interesting to have been incorporated into an existing programme.

• During the induction period in London, Shamdani and her team worked on an interactive project that involved the use of Arduino. Their group created a ‘shy mirror’ that responded to movement and turned away from people who approached it. It was a play on vanity and mischief, with a reflective surface that wouldn’t allow people to see themselves when they got close. 

• In New York, there’s another group project she involved in that’s quite exciting. Shamdani's and her team designing a lamp that reacts to the lack of sunlight and opens and closes based on the weather or the time of day. They have been working on the skeletal structure of it so far, and will be programming it in the coming weeks.

•  Shamdani has mostly been on projects in the not-for-profit sector and continuing to be involved in politically-driven initiatives that have a positive social impact. There’s great value in cross-discipline collaborations and She is interested in finding out how the application of design thinking can help improve living standards of communities.

Shamdani's Conferences & Exhibitions
Shamdani's Experience Portfolio:
selection of nurses and Speech and Language Therapists.
She completed the Royal College Art from undergraduate programme, and a few friends and colleagues (including her creative director in Vancouver) had received their Master’s degrees. She believes that the the college represented an extremely innovative and multi-disciplinary environment.

Communication Matters (UK, 2015)

Dubai Design Week (UAE, 2015)

Tokyo Designers Week (Japan, 2014) 

Rio Tinto Sports Innovation (UK, 2014) 

Intersections Poster Exhibition (Canada, 2013) 

Design Lead Smart Nora: September 2015 – Present (1 year 5 months)

Designer (Contractor) HELIX Centre: November 2014 – September 2015 (11 months)

Designed training guidelines for clinicians within hospital wards, upon consultation with a small

Writer & Editor of Translations: Neshan Magazine

November 2010 – June 2013 

Wrote and edited articles for the Neshan Magazine—the leading Iranian graphic design publication that aims to strengthen the dialogue between designers across borders.

Senior Designer- Seven25. Design & Typography. Inc.

October 2008 – May 2013 (4 years 8 months)Vancouver, Canada

Worked primarily within the not-for-profit sector, leading a wide range of projects, from print campaigns, to branding, wayfinding and website development, in their various stages of the creative process—from conceptualization, production and execution to project and client management

Now Shamdani is currently without a permanent residence, as she travels between London, New York, Tokyo & Toronto, as part of her studies. Visit her beautiful portfolio: setareh-shamdani.com and Linkedin